USPTO Patents Application 09585129

Appl. No. 09/585,129

Amdt. Dated 1/08/2009

Reply to Office action of October 08, 2008

Amendments to the Claims:

This listing of claims will replace all prior versions, and listings, of claims in the application:
Listing of Claims:

1. (Original) A method of operating a content delivery system for distributing
advertising content to users of personal computers, the method comprising:

collecting identification data from a network of personal computers, wherein the personal
computers are configured to periodically receive and store advertising content and display the
advertising content while or before bootloading a user selected application environment;

receiving the advertising content from an advertiser;

formatting the advertising content for storage and display in the personal computers; and
distributing, using the collected identification data, the formatted advertising content to
the personal computers.

2. (Original) The method of Claim 1, wherein the identification data comprises a unique
identifier that is associated with one of the personal computers.

3. (Original) Hie method of Claim 1, wherein the identification data comprises an
internet protocol address.

4. (Original) The method of Claim 1, additionally comprising:
receiving preference data from the personal computers; and

selecting the advertisement data that is to be distributed, at least in part, based upon the
received preferences.

5. (Original) The method of Claim 1, additionally comprising:
associating a fee with data representative of the advertiser; and
storing the fee in a storage device.

6. (Currently Amended) A content delivery system comprising for distributing
advertising data to a network of personal computers, the content delivery system comprising:

Docket No. A0164

Page 2 of 10

ETK/npe

Appl. No. 09/585 J29

Amdt. Dated 1/08/2009

Reply to Office action of October 08. 2008

an identification database comprising identification data, wherein the identification data
uniquely identifies a computer or a user in the network of personal computers;

an advertisement database comprising advertising data, wherein the advertising data is
formatted for storage and display in the network of personal computers while or before the
network of personal computers bootload a selected application environment;

a collection module for collecting the identification from the network of personal
computers and storing the collection information in the identification database;

a formatting module for formatting and storing advertisement data in the advertisement
database; and

a control module that distributes the formatted advertising data to the network of personal
computers upon the occurrence of one or more events.

7. (Original) The system of Claim 1, wherein the identification data comprises a unique
identifier that is associated with one of the personal computers.

8. (Original) The system of Claim 1, wherein the identification data comprises an
internet protocol address.

9. (Original) The system of Claim 1, wherein the control module receives preference
data from the personal computers, and wherein the control module selects the advertisement data
that is to be distributed, at least in part, based upon the received preferences,

10. (Original) The system of Claim 1, wherein the control module associates a fee with
data representative of the advertiser; and wherein the control modules stores the fee in a storage
device that is associated with one of the personal computers.

Docket No. A0164

Page 3 of 10

ETK/npe